Honor is not only a kind of culture, but also an intangible asset for enterprises. Enterprise honor is an award and praise from the society and the public, and an important manifestation of brand reputation. The role of corporate honor is to stabilize people's hearts, to give employees a sense of honor and confidence, and to stimulate their enthusiasm and enthusiasm for work. Externally, honor can be a sharp rise in the popularity of enterprises, greatly improving consumer trust and support, thus indirectly converting into huge assets. Among them, the external enterprise wants to obtain the honor the main reason. Therefore, honor is an intangible asset, which is also the continuous efforts of many enterprises and even try to get some honorary titles from the government media to improve the core competitiveness of enterprises.